IT Cosmetics Love Is The Foundation Brush

I don't do many Breast Cancer  Awareness product posts here. It's not always easy to tell what's on the up and up, worthwhile etc.

This new brush from IT Cosmetics is an exception. What caught my eye besides the cute design is that for each Love is the Foundation Brush sold, the company will donate an additional brush to the American Cancer Society’s Look Good Feel Better Program, going  to women who need something beautiful and hopefully confidence boosting while fighting cancer. 

According to IT  "this is part of a year-round initiative to support women with cancer where IT Cosmetics has donated over $10 million in products to the cause "

IT brushes are also one of the best , nicest , softest , add any superlative here, brushes out there.  You'll be treating yourself too. 

The Love Is The Foundation brush has a pink handle and a heart shaped brush head and retails for $ 30. Grab them at Ulta in store and online.