Olay is launching some new products later this year. They are using a new moisturization processd detailed in the quote below. I think the Quench Mousse sounds really neat and fun, although all the petrolatum mentioned gives me some pause.
I am continually impressed with the quality of Olay products , though.
"To help with the hydration process beyond the surface level of the skin, the company has adjusted the formulas of a number of its products — select items from Cover Girl, Oil of Olay, Pantene and the Secret brands.
In order to "synergize the number of ingredients" in those brands, the company has maximized the effects of glycerin, petrolatum, niacinamide and amino acids.
For hair, P&G has devised a special combination of surfactants, silicones and polymer gel matrix.
The products with Aquacurrent Science will be shipping over the course of the summer beginning in late May and fully available by August.
New items that will be available include Regenerist Reversal Foaming Moisturizer and Deep Hydrating Mousse Cleanser, Quench Deep Moisture Body Lotion & Mousse and Olay Ribbons Body Wash, in addition to Secret Flawless Touch with Olay deodorant.
all info:wwd
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