Friday, February 5, 2010

MAC Mineralize SPF 15 Foundation - New

I don't like to print press releases verbatim, but sometimes ones come that are really exciting and I haven't yet tried the product, so it's what I have to go on. That's the case with MAC's new Mineralize foundation , in a cream compact. Their Mineralize Skinfinish powder foundation is one of my best ever, so hopes are high for this new addition.

Info per MAC:

"By fusing minerals and water, Mineralize SPF 15 Foundation is the synthesis of earthly essential elements in the form of a rich, luxurious solid cream compact with a liquid mineral infusion. This uniquely textured, medium buildable, foundation delivers immediate hydration while revitalizing the look of dull and dry skin. Used backstage during the Spring/Summer 2010 fashion shows of; BCBG, Carolina Herrera and Baby Phat, it is both a makeup artists dream and a real woman’s skin saving grace.

Mineralize SPF 15 Foundation features an innovative gel based system that provides extreme comfort and creaminess in application, making this formula appealing to all skins but especially normal to dry. The gel fuses the formula’s high water content (30.5%) with the polymers and coated pigments for the ultimate in silky smooth, yet long wearing (up to 8 hours), colour payoff.

Natural Ingredients Equal Flawless Skin:

A special blend of 77 minerals that have been bio-fermented into a yeast extract and our Multimineral Complex IV, a water-based solution of Potassium,Magnesium, Sodium and Zinc, work together to help nurture skin.

Beta Vulgaris (Beet) Root Extract, Haberlea Rhodopensis Leaf Extract, and Faex (Yeast) Extract help moisturize and give skin a more radiant, re-energized look.

Silicone Crosspolymer and a combination of lightweight, luminous oils provides a smooth even finish that is soft and silky to touch.

Mineralize SPF 15 Foundation’s mineral rich formula also provides UVB, SPF 15 protection and is non-acnegenic, dermatologist Tested and fragrance free.

Edit: Have now had a chance to test this. It's very creamy, good full coverage but not heavy. Skin looks smooth , hydrated.

On counter now .

Suggested Retail Price $32.00 U.S./$38.00 CDN

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