Thursday, April 12, 2007

Bond 9 Coney Island Official Press Release & Notes

Here is the official press release for Bond 9's delicious new fragrance Coney Island. The bottle is shown at left, and below is a picture of the lovely Laurice Rahme, founder of Bond 9 with the new debut. I wrote a brief piece about this new fragrance a week or so ago when I had first smelled it in NY. This release gives some more behind the scenes detail, as well as pricing information. This is a special perfume. Think of relaxing by the pool, the sun setting, a margarita in your hand......

First the Hamptons … then

When it Comes to Summer Scents and Explosive Fun,

Bond No. 9 is Covering All the New York Beaches

What is the smell of fun—and how do you bottle it? That was our mission at Bond No. 9 when we decided to capture the essence of Coney Island and turn it into an eau de parfum. Why Coney Island? We were intrigued by the vintage allure of this century-old fantasy-land with its honky-tonk chic, its Mermaid Parade, its incomparable hotdog haven (Nathan’s Famous) fronting the Atlantic Ocean along Brooklyn’s southernmost edge. But we wanted to celebrate its future, too, just as a formidable revival is getting under way.

Coney Island isn’t just any amusement park. In its early 20th century heyday, New York’s premier people’s playground was a rowdy, mind-numbing pleasure-mecca that more than matched the energies of the city that contained it. Its daredevil rides—the legendary nine-hill Cyclone roller coaster … the Wonder Wheel … the freefall Parachute Jump—set a fevered, frantic pace, while its bathing pavilions were more like phantasmagorical gilded palaces that shimmered in the air. Not to forget the raucous nightspots. For a city that where glancing at strangers for more than two seconds has always been an impertinence, here was an escape hatch—a Bacchanalia where one and all had free rein to scream together in terror and joy. Sure, in recent decades Coney Island fell into decline, but today it is decidedly on the upswing, with brand new rides, a water park, and a mammoth glass atrium in the works.

Bond No 9’s Coney Island conjures up both the magical history and the reawakening of this beachfront paradise. Combined in this contemporary gourmand delight are the sugar-cool notes of margarita mix, hypnotically seductive chocolate and caramel, plus cedarwood. The high-voltage blue bottle recalls the Coney Island’s expanse of sea and sky, while the contrasting gold neck evokes the thousands of electric lights that once lit up its night sky.

Launch Date: June 1st 2007

Suggested Retail Prices:
Bond No. 9’s Coney Island is sold at all four Bond No. 9 stores, at selected branches of Saks Fifth Avenue, and at Harvey Nichols, Harrods, Paris Gallery, Lane Crawford. Besides being available in its 3.4 oz. artist-designed superstar bottle and box presentation ($180), 1.7oz travel size ($125), Coney Island may be purchased by the ounce ($40), either in a 2-ounce basic spray flacon with gilt honeycomb cap ($25) or in our unique our unique vintage or art bottles, featured in a wide variety of designs ($60 - $200).

Top Notes:

fiery tequila blanco already poured in
Un-humble MELON that goes way
beyond fruit salad
Freshly-ripened GUAVA that’s naughty but sweet

Middle Notes:

CINNAMON win sensual mode (fougedaboud apple pie)
CHOCOLATE – the stimulant with the tasty mega-kick
Pour-able CARAMEL, out to intoxicate

Bottom Notes:

Decadent, unredeemed MUSK
VANILLA that’s not minding its manners
Cool and collected CEDARWOOD … because somebody’s got to
put on the brakes
Mellow SANDALWOOD, like settling down after a pulse-quickening
roller coaster ride

Information and photo: Bond 9
Photo of Laurice at Bond 9 : the beauty alchemist

1 comment:

Anonymous said...

wow...that press release is a little over-the-top, isn't it? I wish I had gotten to try a bit of it on skin when we were at Bond, but I guess I'll have to wait. :)