MAC's new Vamplify bridges the gap between lipstick and lipgloss. This highly pigmented formula has full coverage along with shine.
Vamplify isn't quite as lipstick like as some other lip hybrids, it leans a little more gloss but it is a mix. The finish is lacquer like and hugs your lips. In time the shine dries a little and it's less glossy. Still glossy, but less so.
The color payoff here is big as you can see from the swatches which are one pass from the wand. The doe foot is tapered and a good size to get color on the lips easily. This is a thick, creamy gloss, with plenty of moisture but not to tacky/sticky. The tube is the same size /shape as Dare To Wear Lipgloss from a few years back but with a different formula.
There are 17 shades and shown are Tuned In, a deep rose brown with the barest bit of shimmer and Tease Don't Touch , a rich true red .
MAC Vamplify is available online now and in store Sept. 3 - Oct. 15 for $ 20 .
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