Bobbi Brown's new Pretty Powerful Campaign for Women & Girls launches today, Mar. 8th, on International Women’s Day.
The campaign will kick off with the introduction of Pretty Powerful Pot Rouge (LE) in the US, UK, Hong Kong, Korea and South Africa. “Pretty Powerful Pink,” is a easy to wear pink in a formula that can be used on cheeks and lips. It's very moisturizing and gives a wash of color.
Every cent of the retail selling price of Pretty Powerful Pot Rouge will support organizations that empower women and girls with the confidence and resources to be their best.
It's wonderful that Bobbi takes the time to support a great cause and with a big campaign. Every girl/woman needs to know that she is special , that women are special , and to keep reaching higher.
One neat way to support the cause and get the message to the girls in your life- if you have a daughter(s) tuck one of these in their Easter baskets.
Bobbi says :
"Pretty Powerful symbolizes my belief that all women are pretty, and
with the right tools, are empowered to a higher level of pretty – it’s
about being confident and about being who you are,” says Bobbi
Brown.
The Pretty Powerful Campaign for Women & Girls beneficiaries
include:
US &UK: Dress for Success, an international non-profit organization
that promotes the economic independence of disadvantaged women
by providing professional attire, a network of support and the career
development tools to help women thrive in work and in life.
Hong Kong: HER FUND, a charity that promotes human rights and
gender equality for women and girls.
Korea: Open Closet, an organization that supports job seekers with
limited resources by providing access to professional attire, as well as
other career development tools.
South Africa: HeartBeat, a charity that cares for the emotional wellbeing
of orphaned and vulnerable young women and girls suffering
from the impact of HIV.
More at www.bobbibrown.com
No comments:
Post a Comment