Overnight sleep in masks are definitely a trend, one we've picked up from Asia. It's solid idea- sleep and moisturize/treat/plump skin while you catch your zzzzzs. And you don't peel these off. They absorb into skin and then you wash in the morning.
Earlier this year Olay brought out Regenerist Luminous Overnight Mask .This, like most sleep ins, is a gel formula. It's has a waterlight feel that sinks in fast and feels refreshing on . There is a light herbal scent.
The mask has light moisture and after using in the AM my skin looked smooth , plumped a bit and was well hydrated enough. I have combo skin though. If you have dry to extra dry skin it might not quite enough moisture for you.
The tub size is large at 4.5 oz and since you don't need a lot , it will last long. I can see this being a nice after sun product in Summer as well.
Ingredients include Niacinamide which helps skin retain moisture and soothes inflammation. Mulberry Root Extract for brightening, Glycerin for hydration and Vitamin E for an antioxidant boost.
Olay Regenerist Luminous Overnight Mask is sugg. retail $25.99