Friday, July 29, 2011

Kiehls 2nd Annual LifeRide for amFAR

On Monday August 1st, Kiehl's kicks off it's 2nd annual LifeRide to benefit amFAR. The extra neat  part- it's not just in NYC.  The kick off is in Philadelphia and  then riders will go to Massachusetts and then to NYC . The ride goes thru August 6th and  celebrity riders include Jason Lee, Tyson Beckford, Mark-Paul Gosselaar, Tricia Helfer, Justin Chatwin, Katee Sackhoff and Teddy Sears  .

The Philadelphia event takes place at the Center City Kiehl's store and will also feature food by Top Chef contestant and noted Philly chef Jennifer  Carroll of 10 Arts Bistro.  The event winds up with a BBQ at the NYC flagship.

To coincide with the ride an LE , a special design of   Ultra Facial Cream, is to be sold at all Kiehl’s stores and beginning Aug. 1.  100% of net profits up to $25,000 will benefit amfAR. Together, from the ride and the product, Kiehl’s will donate $100,000 to amfAR.

The rest of the ride details per Kiehls:

Our very own Chris Salgardo, President of Kiehl’s USA, and Alain de Cadenet, Le Mans racer and ESPN “Speed Channel” Host, will lead riders from Pennsylvania to Massachusettes to New York City, with five stops along the way.

Kiehl’s will make donations to amfAR at each stop on the route – totaling $75,000. The LifeRide will finish at our flagship store on 13th Street and Third Avenue in the East Village. In honor of LifeRide, for every customer that visits Kiehl’s free-standing stores on these dates, Kiehl’s will donate $5 to amfAR, up to the $100,000 total donation.

Here’s the 2011 LifeRide itinerary:

July 31st: King of Prussia Mall, King of Prussia, PA – 12:30 pm to 1:30 pm

August 1st: Walnut Street, Philadelphia, PA – 11:00 am to 1:00 pm

August 4th: Stop 1: Burlington Mall, Burlington, MA – 10:00 am to 11:00 am

Stop 2: Newbury Street, Boston, MA – 12: 00 pm to 1:30pm

August 6th: NYC Flagship Store BBQ/Block Party, New York, NY – 12:00 pm to 4:00 pm

**In the spirit of giving, Kiehl’s will offer a Celebration Discount of 15% off all purchases at each store – the day it is hosting an event, and for those unable to attend the events, in honor of the LifeRide, Kiehl’s is also delighted to extend complimentary ground shipping and a week’s supply of Creme de Corps when you purchase the new Limited Edition or standard Ultra Facial Cream online at Simply enter the code LIFERIDE upon checkout – offer expires 8/7/11.

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