I now have my own to really test drive and I continue to be impressed. The quality here is tops, but it is, like Flirt and American Beauty at Kohl's, made by Estee Lauder. Those other lines are good and there is no skimping here in the several products I've tried. Simply Vera Cosmetics are comparable to higher end brands but exclusive to Kohl's .
The Skin Illuminating Tinted Moisturizer is thicker than many tinted moisturizers I've tried before and gives you slightly more than light coverage. It also helps to perfect skin . You get skin that looks better, is smoothed and is well moisturized. Coverage is good for a TM and is buildable. So it's easily worn on it's own or can be a great base for foundation. It also lasts quite well. Today's test run happened in 95 degree heat and it stayed put in areas that were not the T Zone most of the day. (Remember I am oily ).
The moisture content here is pretty high. It doesn't feel sticky on skin nor is it greasy in any way but you know the moisture is there. Ingredients include Jojoba Seed Oil and Sodium Hyaluronate So this is better for normal to dry skin. Those types will suck up the moisture and love the finish. The only thing missing here, is SPF, typically used in TMs.
The shade shown is 101 which is the lightest. It's not super pale but goes on lighter than it looks. My friend is ghost white and she uses this shade and it works on me and I am semi- pale.
Retail is $ 39.50 so it is priced in the same ballpark as many high end brands. Being at Kohl's though, means you can use any coupons you have. If you get a 20 or 30% coupon, it's eligible on cosmetics. www.kohls.com