INC.redible is a new to me brand that's been getting a lot of notice. They launched not too long ago in Sephora and have been selling out.
Founded by the creator of Nails inc Thea Green. It's a large line of lip colors across all formulas. I've been testing several and so far am especially liking the metallic Foiling Around.
I love anything metallic as I've mentioned numerous times and all the shimmering lip products out make me a happy girl. INC.redible's are deeply pigmented , very metal with full coverage in a matte formula. These feel comfy on lips, have some flex and give a lot of look that lasts long .
I have two shades- Call My Cab- a bronzed plum and My Dirty Brain- a bright copper.
The price points here are a big selling point. Each is only $10 and they are very similar to a few other more expensive metallic lips I have. The downside, they sell fast. Right now they are sold out online @ INC.redible but you can be updated when they are back in stock.
While you're there look around, I am also really liking their semi matte Pushing Everyday lipstick and the Jelly Shots.