Sunday, May 19, 2013
Fragrance News- Estee Lauder Modern Muse & Calvin Klein Downtown
Friday was fragrance news day with the announcement of major releases by two big names.
First up is Downtown by Calvin Klein , and the face of the campaign is actress Rooney Mara. CK says the scent " balances feminine woods with soft floral notes that make it confident and modern with a unique signature and an unexpected edge" . Notes include Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum at the top, a heart of pink peppercorn, violet leaf and gardenia petals, with a drydown of Texan cedarwood, incense, vetiver and velvet musks.
Ann Fremont and Givaudan created the EDP which is due in July and will be available in several sizes including my favorite- a rollerball.
In September Estee Lauder brings us Modern Muse. They call this their " most important fragrance release in a decade" , although I recall Sensuous certainly being a pretty big launch five years back.
Modern Muse is fronted by the aptly named Arizona Muse and was created by Harry Fremont. It's based on jasmine and sleek woods with notes of mandarin, tuberose, lily, honeysuckle, dewy petals and 2 jasmines- Sambac and Chinese Sambac Absolute. The woods include patchouli, vanilla , amber wood and musk.
Both of these new fragrances seem to follow the trend of light, dewy semi orientals. It will be interesting to see how the market likes them. Both these names are fragrance powerhouses but Calvin Klein's last big release Beauty fizzled fast .
Do Downtown and Modern Muse sound like perfumes you'll want to wear ?