Monday, August 10, 2009

Living Proof No Frizz Shampoo & Conditioner

Living Proof's No Frizz treatment line has been out for awhile, but come September there will be shampoo , conditioner and leave- in conditioner added.

I personally have no issues with frizzing, but I have friends who do, so one of them became my guest tester for the shampoo and conditioner.

Pat has colored, semi-straight hair that is prone to a fair amount of frizz. She loves her flat iron . So I asked her to use these and report back. Her word- excellent. She felt that not only did the combo keep the frizz at bay in a big way but that there was almost a "weight" on her hair holding it down. Now she meant that in a good way. Not that her hair was heavy but that it seemed to have something holding the frizzies down. ( I am thinking thats the special ingredient PolyfluoroEster)

The line was developed by scientists and MIT and according to the company " each product has been developed to address the dryness and damage often associated with hair prone to frizz, removing the harsh sulfates, heavy oils and ineffective silicones and replacing them with modern, more effective ingredients. The formulas also utilize a new delivery system that really deposits No Frizz’s breakthrough ingredient, PolyfluoroEster, on the hair, allowing it to remain even after rinsing. In fact, after five uses, almost 1/3 as much PolyfluoroEster remains in the hair as with the No Frizz leave-in styling products, ensuring continued frizz-fighting power even before you style."

The treatments are online now, these new products will be in Sephora in September .

Price is $ 24.00 each

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