Tuesday, June 8, 2010

L'Oreal New Late Summer 2010 Launches

L'Oreal is ramping up for even more new releases beginning next month. They've had huge success with the Go 360 Clean line ( which is quite good) as well as Studio Secrets.

It seems Studio Secrets Professional is where L'Oreal is putting much of their future releases and thus will eventually phase out HIP. ( No timetable given , though).

New items include:

-Studio Secrets Professional Smoky Eye Quads: Each quad is designed for a certain eye color with instructions on the back. ( No date given).

-Visible Lift Serum Absolute: A new foundation with Pro- Retinol A,Vitamin C hyaluronic, Pro- Lastyl and Pro-Xylane. It will be a more lumionous formula with pearl extract. July release at $ 14.95 .

-Collagen Micro-Pulse Eye: A first in mass market duo treatment consisting of an anti-aging, de- puffing eye cream and a micropulse massaging wand. The image shown is a UK product that I think will be very close to what we see here in the US but under a new name. July release at $ 19.99

-RevitaLift Complete Photoaging Repair SPF 30: This new formula makes the main ingredient Pro- Retinol A , photostable. Normally it breaks down in the sun. This new version will not , meaning it can be used in the daytime . July release at $ 16.99

- Root Rescue: A new , 10 minute root touch up for hair. It's said to have 50% more formula than other brands. July launch at $ 7.99

- Infallible lipstick will have a new shade this fall, Beyonce Red, named for spokeperson Beyonce.

All images/info:WWD


On the Glam said...

I could use some of that root rescue...yikes!

Beauty Alchemist said...

On the Glam-Well it's coming soon :)