Friday, August 27, 2010

Paul Mitchell New Awapuhi Wild Ginger

Paul Mitchell's Awapuhi  has been a well loved line for a long time. To celebrate the brand's 30th anniversary there  is new Awapuhi Wild Ginger , a line of products for super hair strengthening with keratin.

According to their website Keratin  is "Considered the "spine" of the hair shaft, and keratin protein is a vital element in strong, healthy hair."

Wild Ginger contains  KeraTriplex™  an exclusive blend of isolated keratin proteins specially designed to repair and seal damaged hair. ( It comes from New Zealand sheep's wool). They say this complex is virtually identical to the keratin in our hair.

I've tried the Moisturizing Lather  Shampoo, Keratin Cream Rinse and Finishing spray. The first sign of a good shampoo, I feel, is consistency. Wild Ginger is very thick, almost emulsified. It works into quite a lather and gets hair very clean. No build up. The cream rinse then really conditions the hair , but by being a cream rinse , it's light and doesn't weigh hair down yet adds a lot of softness .

This line can be used by anyone but is especially good for those with any damage , and color treated as it sulfate free. Even if you hair isn't damaged( mine isn't) it gives you healthy, shiny hair .

The line also has an in salon  keratin treatment , KeriTriplex 2 step repair.

Full product list:
Moisturizing Lather Shampoo
Keratin Cream Rinse
Keratin Intensive Treatment
Styling Treatment Oil
Texturizing Sea Spray
Shine Spray
Finishing Spray

Available at Paul Mitchell salons and  in Saks and Neimans store salons  in September.

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