Thursday, September 26, 2013

Kiehl's Rewards Program

Sept 20th kicked off the new Kiehl's Since 1851 Rewards Program. I think it's pretty great for a brand to do rewards , we see stores do it but not beauty brands. 

Here are the details from Kiehl's on how it works and reward levels. Also anyone who joins by Sept. 30th will recieve 15 % off that day's purchase. 

It all comes at a great time to stock up on winter skincare ( the incredible body lotions) and holiday shopping soon enough. 

How it works:

  1. Kiehl’s Since 1851 Rewards will be points based: $1=1 point.
  2. Beginning Sept. 20, all customers can register for the program at all Kiehl’s retail stores in the US, and at There is no cost to join, and customers can join at any time; no purchase necessary.
  3. Kiehl’s Since 1851 Rewards is all electronic; there will be no membership cards.
  4. This program applies to any purchase made at either a retail store or; customers will earn rewards whether they shop at any of the Kiehl’s stores in the US or at
  5. On, when a customer is signed in and checks out with his or her purchases, the appropriate points will automatically be applied to his or her Rewards account. In-store, customers should identify themselves upon check-out as a Rewards member.
  6. Customers have a rolling 12 months to accumulate points
    1. For example, if the customer joins Kiehl’s Since 1851 Rewards on 9/20/13, they have until 9/19/14 to accumulate points. The points will expire and reset to zero on 9/20/14
  7. There are 2 levels: Kiehl’s Since 1851 Rewards and Kiehl’s Since 1851 VIP Rewards
  8. Each level is based on points. Once a customer hits 300 points, they will automatically receive Kiehl’s Since 1851 VIP Rewards.

Rewards levels:

Kiehl’s Since 1851 Rewards (0-299 points)
·         $10 Reward upon reaching 100 Points
·         Birthday Gift
·         Annual 20% Friends & Family invitation
·         Annual $20 Kiehl’s Cash Holiday Gift

Kiehl’s Since 1851 VIP Rewards (300+ points)
·         All Kiehl’s Since 1851 Rewards (see above)
·         $20 Reward upon reaching 300 Points
·         Early access to new products and formulations
·         Advanced access to seasonal offers
·         Invitations to invite-only VIP events
·         Additional surprises along the way!

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