Wednesday, February 13, 2008

MAC Fafi debuts today

The Fafi collection for MAC debuted today. It's been getting a lot of buzz, and here are some pics including one of Fafi herself. She's quite a cute girl.

The collection includes several fun, funky makeup bags too.

A faFiNETte is: uNIque, fREsh, iRreVereNT, strong, playful, edgy, fun, sweet, sexy. Imagine a world where strong, bold women rule supreme, and the expression of femininity via sexuality, attitude, and use of bright, intense colour is de rigueur. Now add a dash of sophisticated urban street cred. Sound cool? Witness M·A·C’s latest collaboration with edgy graffiti artist, Fafi. For this project, M·A·C worked exclusively with the Paris-based artist to create three distinct "Fafinette" characters: Monoka, Ermine, and Eriko that embody the signature depictions of sexy, liberated girls that have earned Fafi a devout following in the street art world. Created exclusively for M·A·C. Step into the magical world of FAFI FOR M·A·C, where anything is possible.

Here's Fafi's bio, in case you are wondering just who she is :

"Once upon a time there was a little girl born in Toulouse, France, who grew up to develop a fascination with street art and a courageous desire to run with the "big boys." She promptly dropped out of school and went grassroots when she began painting characters on her hometown walls in 1994 against the backdrop of the vibrant local graffiti scene. Her first images consisted of green Martians in profile, but she found the lack of emotion she could present stifling. This led to the creation of a group of sassy, sexy, and sometimes outright outrageous group of human-esque girl characters called the Fafinettes, which soon became her trademark. Word on the street travels fast, and soon this new graphic language—with its exploration of femininity through subversive stereotypes–was catching on. Thus, the Toulouse girl gathered up her brushes and paint cans and branched out to Paris and then the world, leaving her Fafinette legacy on the planetary playground of Europe, U.S.A., Japan, and Hong Kong. Soon enough Sony would ask her to design a six-character toy set for the Time Capsules collection, an almost natural move for her three-dimensional measures. Other successful figurines would follow, as well as numerous expositions and collaborations with Sony, Colette, Adidas, LeSportSac, and Coca-Cola, plus countless press stories in prestigious magazines such as Vogue, Elle, and The Face. Recently, her vision sprung to life in an animated Mark Ronson video featuring a Fafi-ed Lily Allen, and documented in the print world via books: Girls Rock (2003) and Love and Fafiness (2006). Now that she’s a mother, she’s stretched her creative wings further to create a new dimension for the Fafinettes, an entire dreamy universe called the
Carmine Vault filled with new characters as magical and diverse as the girls themselves. "

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