In breaking beauty news Revlon has announced that celeb makeup artist Gucci Westman will be their new Global Artistic Director. Westman was unitl recently at Lancome and created some famous and well loved collections for the line including those pret- a - porter lipsticks.
Personally, I have thought Revlon in need of a re- branding for a long time, so lets hope this does the trick.
Here's what Gucci has to say :
"There's never been more pressure to deliver better product for less money," Westman said in an interview with the Daily. "Based on my experience with Lancôme, which was really, really, great, I learned a lot about how a global prestige brand works. I realized that with Revlon, it's working with more a mass brand and a completely new consumer, but the woman still wants something she'll be happy to pull out of her handbag." Westman continued, adding that she hopes to apply elements from her own soul and European sensibility to the brand. "Because I'm American and Swedish, I'm cultured in that sense," she said. "Hopefully I'll help Revlon bring it back to being the iconic brand that I remember Charlie Girl ads. It was the girl I wanted to because she wasn't frigid; she was confident.
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