Wednesday, February 24, 2010

MAKE UP FOR EVER & " The Runaways"

One of the most hotly anticipated new movies this year is "The Runaways", documenting the rise of the all girl rock band who gave us the amazing Joan Jett.

While I was too young for The Runaways the first time around, I have to come to be an admirer of Joan Jett as a solo artist. She's always been true to who she is and she rocks the best eyeliner around. Her look is her look and she does it well. I am very happy that a younger generation is about to meet these groundbreaking rock grrrls. Maybe now Joan will finally inducted into the Rock Hall of Fame .

It's amazing how well the made Kristen Stewart into Joan as well as transfroming Dakota Fanning into Cherrie Curry( seriously she doesn't even look like herself). That's the power or makeup and hair.

Make Up For Ever was the makeup used to do those smoky eyes on the ladies. Now you can not only see how they got the look but enter a contest to be a part of "The Runaways" movie premiere.

All the details:
In order to design the eye-catching on-screen looks for the new motion picture, make up department head Robin Mathews chose MAKE UP FOR EVER’s Eye Shadows, Aqua Eyes and Smoky Lash mascara to achieve the smoky eye, rock and roll look of the band.

"I designed ‘The Runaways’ Eyes around MAKE UP FOR EVER Eye Shadows. Their highly pigmented Eye Shadows and Aqua Eyes eyeliners are silky smooth, blendable, and long lasting," said Robin Mathews. "The color selection is limitless, giving you endless possibilities. I finished each look with Smoky Lash mascara – which is truly smudge proof, a necessity on and off stage."

To celebrate the film’s upcoming release, MAKE UP FOR EVER has partnered with "The Runaways" to host a sweepstakes where one lucky winner and a guest will be invited to party like a true rock star at the New York City premiere of the film on March 17th.

For official rules and more information on how to enter, visit , and fan us at to see our favorite rocker looks.

Additionally, MAKE UP FOR EVER’s favorite smoky eye color combinations are featured in Sephora stores across the U.S. and Canada, allowing shoppers to customize their look for spring.

1 comment:

99Perfume said...

This is one of those films where the fashion end of it will be very apparent between the promotion for it as well as on a lot of fashion blogs and reviews! I think because of the time period it was in and much of that fashion is making its way back into the public eye, it plays a pivotal part in the marketing.

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