Monday, October 1, 2007

Diesel Fuel For Life

Diesel's new perfume Fuel For Life hits stores this month. You may have seen the retro themed ads in the fashion mags. There is a 3 page spread in Elle. The bottle itself is based on a vintage bottle, and wrapped in netting ,which I think is neat touch. It is slim and fits well in the hand, and reminds me of the way a flask would feel, albeit one with an elegant ,engraved cap.

The thing that I immediatly went for with this scent was the tag line- Fuel for Life, since I, for one, feel that perfume is definitely part of the fuel for life. I almost never walk out the door without a spritz from one of my collection of fragrances. They are a wardrobe, really.

Fuel For Life is billed a Chypre Floral Fruity Fragrance. I have to commend Diesel for going with a Chypre for a commercial scent. A fan of this type of scent myself, I know many others who are as well.

The scent has a nice kick of sparkly patchouli and jasmine. The other notes are blackcurrant and creme de cassis. They are not as prevalant after the drydown. I really liked this, it doesn't smell like a trendy fragrance, but one that is more classical. That said, it is still modern and very fresh.

I can easily see any age group liking this.
Diesel tends to skew towards the younger crowd, but if thats not you, don't let that keep you from giving Fuel For Life a try.

Retail is $49.50 for 1.7 oz, $64.50 for 2.5oz at Major Department Stores and Diesel online,

( Mens version, a fougere type is 59.50)

If you are thinking about buying the womens or mens fragrance or any other Diesel item, they are hosting store events on October 20th. Whats great about these are that they are not just in New York or LA, but in stores across the country.

The info is :
DIESEL 2007 DJ Series
DJ Rob Swift - New York (Union Square Store)
DJ Mars - Atlanta
DJ Homicide - Los Angeles

NEW YORK – Union Square & Lexington Avenue / 1pm-5pm
ATLANTA – Lenox Square / 1pm-5pm
LOS ANGELES – Beverly Center / 4pm-8pm
CHICAGO – Rush Street / 1pm-5pm
SAN FRANCISCO – Post Street / 1pm-5pm
MIAMI – Aventura Mall / 5pm-9pm
LAS VEGAS – Fashion Show Mall / 3pm-7pm
DALLAS – NorthPark Center / 1pm-5pm
SANTA MONICA – Third Street / 1pm-5pm
ORANGE COUNTY – South Coast Plaza / 1pm-5pm
PASADENA – W. Colorado Blvd. / 4pm-8pm
HONOLULU – Kalakaua Avenue / 5pm-9pm
KING OF PRUSSIA, PA – King of Prussia Mall / 1pm-5pm
LONG ISLAND – Roosevelt Field Mall / 1pm-5pm

TIDBITS: With any Diesel purchase you will receive a free limited-edition “Diesel DJ Series Vol.2 CD” featuring music by 4Hero, West Indian Girl, Emily Simon, and others

Diesel Fragrance available at Diesel stores,, and Department stores.

Info: Diesel

1 comment:

Anonymous said...

I don't know if I love this scent, it's a bit sweet...