Sunday, September 30, 2007
DKNY Uncover The City Website
A few days ago I did a review of the new DKNY Delicious Night fragrance. To mark the launch, Oct. 1 a special website goes on called Uncover The City, to showcase unique spots around the town.
WHERE WILL THE NIGHT TAKE YOU?
UNCOVER THE SECRETS OF NEW YORK
Experience New York City nightlife as you’ve only read about, where waiting to be discovered are hidden little secrets, places to go and things to do that you might have never noticed.
On October 1st, DKNY’s latest innovative venture, uncoverthecity.com, goes live. Evoking the energy, ethos and spirit of NYC at night, this unique site provides an insider’s perspective on the city, uncovering all the excitement it has to offer.
Just as DKNY Delicious Night, the fragrance, captures the magic of a mesmerizing city, uncoverthecity.com allows you to choose and explore your own adventures. It is a visual digital guide of New York City’s most interesting places, most coveted information with the most exclusive content, all wrapped in the dynamic package of a compelling narrative, great music, original photography and the recurring element of surprise. Developed for savvy New Yorkers and out-of-towners alike—this site is both exclusive and insider, friendly and inviting.
Uncoverthecity.com surpasses the traditional interactive online experience. The journey begins with a choice of whether to “Take the Night by Storm” with the girls, “Meet the New Boyfriend”, or “Experience New York for the First Time.” With each option, one is transported to the authentic New York City locations of their choice, each accompanied by a fictional conversational narrative. The animated pages bring the city to life as traffic lights change, ambient music plays, cars streak by, and inhabitants peer from apartment windows, as each continued choice provides new twists and unexpected surprises.
Visitors can read text messages specific to each story line, listen to hot new music tracks, change the music to suit their mood and taste, view behind-the-scenes footage of the DKNY Delicious Night commercial, as well as exclusive information about hot NYC clubs, restaurants, shops and music.
In a city that never sleeps, the night is intoxicatingly delicious. Are you willing to adventure into this delicious night and uncover the city? On October 1, 2007, see where the night will take you. Discover NYC for yourself.