Saturday, July 4, 2009

Bobbi Brown Global Locales

Bobbi Brown is adding to her worldwide locations by adding 2 new Studios, which are more than simply a store. The new locations are in Paris & Tokyo. The Studio's look great. I have never been to one, but know they hold some great events at them. Nice for those not in the US who want to try the brand.

The two new free-standing stores are in Paris at 1 Bis, Rue des Francs Bourgeois, Le Marais, Paris ( middle picture) and in Japan at 3-46 Kita-Aoyama, Minata-ku, Tokyo ( top picture).

Community, artistry, and education are the hallmarks of The Studio. To that end, the store’s main design component is a communal artistry table, which creates a warm and welcoming environment for the consumer and her friends to try products at their own leisure, or if they so choose, get the help of our Makeup Artists.

Among things you can do are : watch a video of Bobbi’s seasonal inspirations and how-to’s; and can choose from a menu of specialized services. The Studio will also offer exclusive, limited edition items on a seasonal basis.

Key Store Features

· Communal Artistry Table: The heart and center of the store. This table invites consumers shopping alone, as well as larger groups. They can test products on their own or enjoy on-the-spot makeup lessons from our Makeup Artists.

· Product Wall: Introduces the consumer to key product categories; will be updated regularly, and will include framed inset niche’s for product along with large visuals.

· Press/Inspiration Wall: Includes local press placements, as well as pages from Bobbi’s sketchbook and concept diary. This wall introduces consumers to Bobbi’s many facets – makeup artist, entrepreneur, lifestyle expert, philanthropist – and illuminates the inspirations and concepts behind top Bobbi Brown products.

· Private Event Space: Part makeup studio, part learning center. This space is ideal for consumers who want a private, more intimate setting for their one-on-one makeup lessons. It can also be used for small events and makeup parties.

Studio Services
The Studio will give customers the opportunity to receive educational services in both individual and group settings. Makeup applications and lessons can take place at a communal artistry table or in a more private setting. When a consumer leaves our Studio she will have the knowledge and products she needs to be her own makeup artist.

The Menu of Services in The Paris Studio will include:

VIP Makeup Lesson: The ultimate makeup lesson in a one-on-one setting. Our artists will impart Bobbi's professional tips and techniques and create a skincare and makeup routine tailored to the consumer’s needs and lifestyle. 1 hour.

Makeup Party Workshops: Ideal for corporate groups, professional gatherings, celebrations or a girls' night out. Each woman will receive a personalized makeup lesson and a customized face chart, plus an insider's look at the things that inspire Bobbi. Minimum of 4 people. 1 - 1 1/2 hours.

Special Occasion Beauty: Our makeup artists will treat each consumer to a flawless makeup application that's perfect for the big night out - from the prom to a cocktail party. 30 minutes.

Teenage Beauty: Ideal for teens, eighteen and under. Teens will get answers to their burning beauty questions and learn how to be their prettiest. 30 minutes.

Bridal Beauty: Tailor-made for the bride to be. Our artists will show women how to look their best from ceremony to reception. 1 hour trial application. 1 hour application day of wedding.

Brow Grooming: Groomed brows instantly add polish. During this session, our makeup artist will do a brow shaping and grooming.

There are currently 13 free-standing Bobbi Brown stores worldwide – 2 in the US (Belk, North Carolina and Montclair, New Jersey) and 11 overseas.

They are located in the following countries:

Hong Kong (3)
Japan (1)
Malaysia (2)
Middle East (4)
France (1)

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