Maybelline is bringing a whole new line called Fit Me to stores in January 2010 . Fit Me is aimed at both new makeup wearers as well as longtime users. The idea here is shade matching and true shades. The line is powder, foundation, concealer, blush and bronzer. All are coordinated so there is a shade match across product categories and powder and foundations will both have the same product number.
According to WWD , Maybelline is using " skin merge technology". which is a patented formula to match skin tone and blend easily.
*** Ed. note - full review finally up here as of Jan. 27
All info/image: WWD
3 comments:
exciting!
Hi, I already saw it at a local Wal-Mart..only thing is that they were already sold out of many of the sades. :( my shades are on the picture you have on the blog. I'm so excited to try it, I will hunt them down LOL
Good luck Carolina. Releases often ahppen ahead of what they originally say, which is fine by me :). I'll have to look around and see if it's out near me.
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