Rimmel's new Lash Accelerator is not only a lengthening mascara but also one that strengthens and is said to help them grow longer.
Rimmel's formula for it is called GROW-LASH complex . Some of the ingredients in the complex are Biotin, Keratin, Arganine, Vitaman H and Bamboo extract.
In their study with 41 women, Rimmel says lashes grew up to 117% longer in one month of use. After one week they saw stronger lashes .
Now I have just begun using Lash Accelerator, so I can't say that it's grown my lashes . However, it does nice job of lengthening. There are some I've used that lengthen more, but many that don't. This falls in the middle. It feels very soft on , is never hard and it doesn't smudge. If it gets wet, yes it will run ( it's not waterproof) but in the course of the day I had no smudges and I've mentioned my major smudge issues many times.
There are 2 shades - Extreme Black and Black. I have the Extreme but I don't find it that deep. Not as much as some, which is fine by me. To me it's simply true black.
The wand is long and the brush is a nice size. No huge brush to deal with, it gets all the lashes pretty easily.
Rimmel Lash Accelerator will be available in October and retail is $ 9.99 ( In the UK this has already been released. )