Wednesday, July 11, 2012

MAC Archie's Girls Collection

This news was all over the web yesterday but in case you hadn't heard, I'm posting it too. MAC is doing an Archie comics collection come Spring 2013.

 Is that not super cool ? Archie brings me right back to my childhood. I wasn't a huge comic fan but I read some and Archie was at the top of the list of favorites. It's a long wait for the  line to be on sale but MAC  gives us a preview at the logo  and will have  something going to at this weekend's Comic Con. Makes me want to go hit the store and grab an Archie Digest for the weekend.

Full press release per MAC :

Are you a Betty or a Veronica? You’ll find out Spring 2013 when the MAC Archie’s Girl Collection launches!

MAC Cosmetics and Archie Comics are collaborating on a full color cosmetics collection celebrating the iconic looks of Betty and Veronica for Spring 2013.

MAC wants to know who you  think should win Archie’s heart. Tell them by texting “Betty” or “Veronica” to 898622 to support your favorite girl. Fans of the winner will be the first to hear when the collection is available online Spring 2013. (Msg&Data rates may apply.)

MAC Cosmetics  kicks-off the start of San Diego Comic Con with a special event at our Gaslamp store with celebrated American comic book artist and illustrator, Dan Parent of the famed Archie Comics series, which introduced the world to beloved fictional teenagers Archie, Jughead, Betty and Veronica!

Dan will demonstrate illustrations and provide custom sketches for fans who drop into the M·A·C Cosmetics location just steps away from the San Diego Convention Center.

A street team of Archie’s will be walking around the streets of San Diego, encouraging fans to meet Dan at MAC Gaslamp. 

You can  tweet @MACcosmetics with hashtag #MACArchiesGirls to join in the fun as well.

So are you a Betty or aVeronica?

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