Thursday, January 31, 2008

American Express Fashion Week Online Network

American Express is launching a great new online TV portal to view all the goings on at Fashion Week including the runway shows, and interviews with designers, etc.

I love this , it's hard to ever get too see the shows, and this brings them right to your computer screen. I will be at the tents for several days next week, so I hope to get a look at this set up.

It should go live in the next day , in the meantime here's the info:


Live Streaming Video of Designer Shows and Back-Stage-Action; Fashion Stylist Robert Verdi to Host and Conduct Insider Interviews

American Express® Card members Get Exclusive Access to the Excitement On-site at Fashion Week

NEW YORK (January 31, 2008) – American Express announced plans today to launch the “American Express Fashion Network,” at which will provide exclusive, never-before-seen, live access to Mercedes-Benz Fashion Week.
Visitors to the American Express Fashion Network will see one of the most exciting industry-only events unfold before their eyes with multi-dimensional views from the runways and throughout the tents, as well as interviews and insights from designers and other industry insiders before and after the shows. The American Express Fashion Network will be the only place to watch shows live with views from around the tent along with insights from designers and other industry insiders before and after the shows through live in-depth interviews.

The American Express Fashion Network launching on Friday, February 1st, will stream live throughout the duration of Mercedes-Benz Fashion Week and capture archived video footage for fashion fans to enjoy in the weeks to follow.

Also launching is Fashion 360 Presented by American Express, the first dedicated fashion channel on YouTube that will have highlights from the American Express Fashion Network including live runway shows and insider-interviews as well as content from fashion partners and publishers that will include daily party and trend fashion reports.

Robert Verdi, acclaimed fashion stylist and notable media personality, will be the official host of the Network. Broadcast personality and model Roshumba Williams will join Verdi on-site as a correspondent.

The American Express booth in the lobby of the Bryant Park tents will be the broadcast center for the Network.

Verdi and Williams will be on-site for the duration of the event interviewing designers, models and other industry experts, creating an exciting multi-faceted experience for those viewing from home.

“I’m thrilled to be the host of the American Express Fashion Network which will add a whole new dimension to Mercedes-Benz Fashion Week and bring the excitement to fans of fashion everywhere – like never before,” says Robert Verdi. “There is nothing like being under the tents at Bryant Park and this is truly a one-of-a-kind opportunity to get an inside look at Fashion Week through the eyes of the people at the forefront of the industry.”

American Express Fashion Network Highlights:

· Daily Fashion Forecast – An insider look at Fashion Week and the day’s line up, including a rundown of the day’s schedule and highlights the scene, buzz, what to look for and what people are saying.

· Trend Reports – Robert Verdi reports on the hottest trends of Fashion Week from the booth or behind the scenes. Celebrity bites, runway show footage, insider interviews, and video montages will help track the trends throughout the week.

· Exclusive Interviews – Host Robert Verdi and Roshumba Williams will interview celebrities, fashion and accessory designers, stylists, models and buyers providing a full 360ยบ perspective into the shows

· “Digital Runways”– Streaming footage of all designer shows at the Tents

· Multiple View Points – Web cameras from corner to corner of the tents provide access to the on-site action

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