Last night the Oscars of the fragrance industry were handed out, The Fifis. On hand were celebs Halle Berry and Fergie both honorees, as well as all the major players in the fragrance world, mostly behind the scenes types . I heard that Halle Berry brought her perfume's creator up wot accept with her which was a very nice touch. (Speaking of Halle, does she have a pact with the devil for that body ? She showed up baring plenty of skin but on her , it works. )
The big winner- Gucci Guilty. They took the CEW award last week now 2 Fifis. Not my choice but I apparantly am in the minority here . I am thrilled to see Tom Ford Azure Lime get a win, and also Balenciaga Paris. Both well deserved. Bath and Body hit a home run with their men's lines last year and picks up a Fifi for it also.
The full winners list:
Fragrance Hall of Fame :
(To be nominated for The Fragrance Hall of Fame, Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010.)
FRAGRANCE HALL OF FAME WOMEN’S
Issey Miyake L'Eau d'Issey -Beauté Prestige International
Jean Paul Gaultier 'Le Male'-Beauté Prestige International
-BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN TWILIGHT WOODS
CONSUMERS' CHOICE AWARD WOMEN’S:
-BOMBSHELL - VICTORIA’S SECRET
FRAGRANCE SUPERSTAR:
Gucci Guilty
FRAGRANCE SALES BREAKTHROUGH OF THE YEAR
At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter.
-Halle Berry - The Elizabeth Taylor Fragrance Celebrity of the Year Award
This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category.
-Fergie - 2011 FiFi® New Fragrance Celebrity of the Year Award
Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.
EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT FEATURE WINNER
-ALLURE – POETIC LICENSE, SEPTEMBER 2010
EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE- MEN’S SCENT FEATURE WINNERS (A TIE)
-ELLE MAGAZINE – PICKING UP HIS SCENT, DECEMBER 2010
-MARIE CLAIRE MAGAZINE – MAKING SCENTS FOR MEN, OCTOBER 2010
EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE WINNER
-ELLE MAGAZINE – MIX MASTERS, SEPTEMBER 2010
EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – BLOG
-ELLE.COM – AN EAU OF OUR OWN, OCTOBER 2010
TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – FRAGRANCE CREATION & FORMULATION
-ROBERTET FRAGRANCES – “SEED TO SCENT”
TECHNOLOGICAL BREAKTHROUGH OF THE YEAR – PACKAGING TECHNOLOGY & DELIVERY SYSTEMS
-INTERNATIONAL FLAVORS & FRAGRANCES – “REDKEN RADIANT SEA SPRAY”
TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –INFORMATION TECHNOLOGY
-FIRMENICH – osMOZ iPHONE APP
BATH & BODY LINE OF THE YEAR
-COCO MADEMOISELLE BATH ESSENTIALS - CHANEL
INTERIOR SCENT COLLECTION OF THE YEAR
-JONATHAN ADLER “HAPPY CHIC” – THE MAESA GROUP FOR JONATHAN ADLER
BEST PACKAGING OF THE YEAR - WOMEN’S LUXE
-GUCCI GUILTY – P & G PRESTIGE
BEST PACKAGING OF THE YEAR - MEN’S LUXE
-MARC JACOBS BANG – COTY PRESTIGE
BEST PACKAGING OF THE YEAR - WOMEN’S BROAD APPEAL
-BOMBSHELL – VICTORIA’S SECRET
BEST PACKAGING OF THE YEAR - MEN’S BROAD APPEAL
-HERVE LEGER HOMME – AVON PRODUCTS
BEST MEDIA CAMPAIGN OF THE YEAR - WOMEN’S
-GUCCI GUILTY – P & G PRESTIGE
BEST MEDIA CAMPAIGN OF THE YEAR - MEN’S
-BLEU DE CHANEL - CHANEL
PERFUME EXTRAORDINAIRE
-GIVAUDAN
FRAGRANCE OF THE YEAR - SPECIALTY BRAND – MEN’S
-BANANA REPUBLIC/REPUBLIC OF MEN ESSENCE EAU DE TOILETTE – INTER PARFUMS USA
FRAGRANCE OF THE YEAR - SPECIALTY BRAND – WOMEN’S
-BOMBSHELL – VICTORIA’S SECRET
FRAGRANCE OF THE YEAR - BROAD APPEAL – MEN’S
-HERVE LEGER HOMME – AVON PRODUCTS, INC.
FRAGRANCE OF THE YEAR - BROAD APPEAL – WOMEN’S
-HALLE BY HALLE BERRY PURE ORCHID – COTY
FRAGRANCE OF THE YEAR DIRECT-TO-CONSUMER
-MY LIFE BY MARY J BLIGE – CAROL’S DAUGHTER
FRAGRANCE OF THE YEAR SPECIALTY LUXE – MEN’S
-TOM FORD AZURE LIME – TOM FORD BEAUTY
FRAGRANCE OF THE YEAR SPECIALTY LUXE – WOMEN’S
-BALENCIAGA PARIS – COTY PRESTIGE
FRAGRANCE OF THE YEAR - INDIE BRAND
-SIX SCENTS PARFUMS: SERIES THREE (UNISEX) – SIX SCENTS PARFUMS
FRAGRANCE OF THE YEAR - MEN’S LUXE
-BLEU DE CHANEL – CHANEL
FRAGRANCE OF THE YEAR - WOMEN’S LUXE
-GUCCI GUILTY – P & G PRESTIGE
For the first time, two top scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists were recognized from the Fall 2010 and Spring 2011 sessions:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania.
Spring 2011 Top Scorer: Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota.
http://www.fifawards.com/
Source: beautypress.com, The Fragrance Foundation
Images: beautypress, Fragrance Foundation, NBC
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